For the Rolex watches collectors, here is a great news. Some retailers said that, Rolex would increase the products price in in early November each year, but until now in this year, there is no published notice about the price increase. Perhaps effected by the financial crisis, the price-increased strategy has been canceled. Vice President of Federation of Hong Kong Watch Trades ZHU Ji-Tao also said that a lot of brand name watches and no increase.
European currencies fell, but the price of Rolex watches, and will not be so down. Chow Tai Fook Jewellery Rolex agency director, said the ancient church made Rolex watch factory in Hong Kong wholesale pricing to them, even if the European currency fell to the prices of goods will not be adjusted, so the gold line does not get parity table.
He was referring to the price of the watch Rolex watch factory set by the average annual increase three times, mainly in 3,7,11 months to adjust the price, before adjustment will notice. The beginning of this year has been 3,7 fare, but now have reached the end of November, the 3rd increase has not been announced. He said the financial environment may influence the ability of consumers to buy luxury goods declined, the fare increase may be delayed, or even increase. However, the Rolex price control arrangements at any time can increase.
Goldsmith staff said that if the increase Rolex, Rolex watch factory will send a new price list, retailers will change the pricing. Will increase the materials used by the impact of the watch, for example: gold watch increase of 6 to 8%; steel table about 10% increase. With a watch, have the opportunity to 1 year plus 3 times price, that is the beginning or end of the pricing, can be a difference of three percent over. However, some types of watches, are not necessarily times and increase. For example, he pointed out that the gold price of labor watch 16 million years ago, regular fare increases in recent years, has risen to 20 million.
The staff added that in addition to the fare increase, the Rolex is also made to reduce the official discount, half of the amount of eight years ago to Jiuzhe, but also reduced to nine in July this year two fold.
However, the “Dai Lo” is a status symbol that many people think, so do not plunge in Rolex sales. Many special models, such as: Cosmograph Daytona part of the model, the pricing was higher than the two into speculation. But more than 30 million “Golden labor”, “diamond workers”, sales were significantly reduced. Federation of Hong Kong Watch Trades ZHU Ji-Tao, vice president, said the fare increase over the past two years, many brand-name form, in part because prices of raw materials, such as: platinum, gold, diamonds, etc., with the euro exchange rate, Hong Kong to increase.
Some brand-name watch factory is waiting to see economic development after the U.S. presidential election, before deciding whether to increase. But he believes the financial tsunami hit the retail sector, so watch factory will not arbitrarily increase. The decline in the euro exchange rate, will there be room for reduction? He said the reduction is unlikely, because the exchange rate float, watch factory do not want to frequent price adjustment.
20 million or more of the Rolex watch sales fell, but more than 40,000 yuan (left, right) style is still popular. Rolex increases in the past one to three times a year, sold 160,000 yuan a few years ago the gold watch (middle), has been price increases to 20 million.