The world’s top watch brand Jaeger announced glory, became the fourteenth session of the Shanghai International Film Festival partners and specify the watch. Shanghai International Film Festival is the largest Asia-Pacific region and influence of the International Film Festival, is China’s highest level, and only the international Federation of Film Producers Associations approved international film event, the plot has always been adhering to the ” watchmaking tradition, the spirit of continuous innovation to create high watchmaking legend “of the brand essence is more and Film Festival” classical tradition, innovation and development “concept coincide. For this cooperation, both sides honored.
Jaeger-LeCoultre watch with the film’s origin a long time, and the famous Venice International Film Festival is in close cooperation with up to six years. Jaeger-LeCoultre as the Venice International Film Festival’s official sponsor, with the Venetian states share a deep feeling of artistic heritage. The two sides will each year, only praise the film and culture, history and time of praise. In recent years, the plot and the Venice International Film Festival has been maintaining close cooperation, effort to support and promote film culture.
Jaeger-LeCoultre with the cooperation of the Shanghai International Film Festival will run for three years, and through public auction to support the continuous development of Chinese film industry. Within three years, the plot will give public funds to support the “China Venture film project” an excellent program to help complete the work to take over the world to promote; and with the Shanghai International Film Festival together more than repairing classic films in China, plans to Shanghai International Film Festival 2014, held during the “classic movie plot home repair the World Bank in China” series of film festivals to showcase the results of repair.
June 11, 2011 opening night, the plot will join the Shanghai International Film Festival, inviting domestic and international movie stars, held together with public auctions, a number of film industry Baume&Mercier, well-known entrepreneurs and Baume&Mercier will also be present, for the cultural heritage of Chinese classic movie and promote the Chinese film industry of efforts of international development.
At the same time, the plot during the festival also showcase its remarkable and unparalleled watchmaking watch works, one by one the world will bring glory to shine, it is away of the Jaeger-LeCoultre night.