Recently, the well-known Swiss fashion watch and jewelry manufacturer Swatch held a grand new design Release ceremony for the Swatch 2012 new design Touch series watch in the Swatch boutique located in Swatch Peace Hotel art centre. Ms. Suzhen, Chen, CEO of the China Sales Department of Swatch Group, with Swatch global market senior, MARCO VACCARI, attended the activity and witnessed together with the Swatch loyal fans the cool moment of the Swatch 2012 TOUCH series touching the trend and leading the fashion.
At that day, the newly dressed up Swatch boutique of Swatch Peace Hotel art centre had a wonderful touch fashion party. The usual fashionable white space had a new dress, hanging the Swatch made round lanterns in the centre of the shop, as shining as kaleidoscope. In the showcase, kinds of the Swatch watches are arranged, exaggerate color and fashion shape in perfect match just like a work of art. The shining colorful Arabic numerals jump out from the dial, dancing in the ladders of the boutique as if the active note full of life. The TOUCH products function experience zone located in the second floor of the boutique makes the guests experience personally the digital cooperation of the Touch.
Swatch as one of the pioneers of today’s global fashion brand, the brand created so far, has been using a novel, a wonderful way to express different personality and fashion. The Swatch TOUCH series launched last year by full-color touch screen watch won widespread attention and sympathy of the world Swatch fans.
“This year, the Swatch does effort to create 2012 new TOUCH series, based on the continuation of the original design concept, adding more fashion inspiration and elements. I hope we can bring more touch of the trend of experience and surprises.” Swatch Group China president Ms. Suzhen, Chen mentioned in his speech. Swatches watch of 2012 new TOUCH series capture the rhythm of color, fun digital technology, write Swatch touch time and lead fashion legend. The large-screen color LCD dial with jumping Arabic numerals make the appearance fashion. The built-in high-end digital technology and the full touch screen design ensure a powerful explosion. Four 2012 new Swatch TOUCH series watch combines the top-level technology and fashion tradition and lead a new trend of full touch colorful watch.