March 28, 2024

Blancpain Opens New Boutique Along 5th Ave In Manhattan

Blancpain has opened its new boutique in the heart of Manhattan, along the famous Fifth Avenue. Located half a block north of St. Patrick’s cathedral, the new 160 square metre boutique takes its place among an array of prestigious names and historical buildings. This new space is Blancpain’s largest boutique on American soil, the watch-maker’s 29th own-name boutique. What’s special about this latest store is that for the first time in one of its boutiques, Blancpain uses a 360 degree screening system for total immersion in the brand universe.

Photos and videos are displayed on the upper part of the walls, thus creating an atmosphere where virtual and real collide. The images change according to brand news and are a reminder of its various commitments in several areas such as the oceans, the art of living and motorsports. While each of its stores has its own personality, Blancpain disseminates the spirit of its Manufacture in Le Brassus in each and every one of them – for example, the cherry wood used for the furniture and the display window design draw their inspiration from the architecture of the workshops and master-watchmaker’s workbenches.

Moreover, the boutique offers visitors an opportunity to admire Blancpain’s timepieces and all the collections – from Villeret to Fifty Fathoms, along with models developed exclusively for the boutiques. The timepieces on display here, are truly in a setting which invites visitors to take their time in the heart of the city that never sleeps.

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