WOW THAILAND: LAUNCHING THIS DECEMBER
MASS Connect Ltd, a leading publisher in Thailand, is set to launch the Thai edition of WOW (World of Watches) in December 2014.
Owned by Heart Media in Singapore, WOW is Singapore’s premier and most widely read luxury watch publication with regional editions in Hong Kong, Malaysia, Indonesia and Vietnam. As part of a licensing agreement, MASS Connect will expand the publication’s reach in Thailand, serving watch collectors in Thailand’s major cities with the latest trends and features on the timepieces that they love. WOW Thailand will be a quarterly bilingual magazine in English and Thai.
The launch of WOW Thailand will take place in Bangkok in December 2014 and will gather celebrities, watch collectors, as well as the country’s top watch retailers.
Mr Ali Ziani, Managing Director of MASS Connect, says, “WOW is Singapore’s original and most prominent watch magazine. Since its launch in 2001, the magazine has always celebrated the passion of watch collectors and watchmakers alike. MASS Connect will be creating an engaging and vibrant magazine that will have the widest distribution in Thailand. WOW Thailand will provide credible and substantial readings to the fast growing number of affluent and discerning watch buyers.”
MASS Connect publishes a portfolio of five titles including Thailand’s leading high-end female fashion magazine L’OFFICIEL Thailand, as well as L’OPTIMUM Thailand, L’OFFICIEL Art, L’OFFICIEL Enfantand L’OFFICIEL Wedding.
CEO of Heart Media, Olivier Burlot, adds, “We are thrilled to be associated to the dynamic and highly-respected MASS Connect team for the launch of WOW Thailand. Already published in Singapore, Hong Kong, Malaysia, Indonesia and Vietnam, WOW will further strengthen its clout in Asia and conquer new readers. Our commitment to quality and insightful reporting is paying off. Get ready for a strong inaugural issue that will surprise and please Thailand’s watch collectors and aficionados!”
Heart Media | Watch WOW