Luxury Education: Digital Strategies for luxury brands
At the initiative of Luxor Management company, Uche Okonkwo-Pezard – an expert in the industry of luxury businesses – will conduct a two-day workshop on the topic ‘Digital Strategies for luxury brands’ on April 28 and 29 at the Scribe Hotel Paris.
Uche Okonkwo-Pezard is recognized worldwide as one of the pioneer business strategists and opinion leaders in the luxury industry. She has collaborated closely with major established luxury companies as well as emerging luxury brands including Louis Vuitton, Chanel, Hermes, Gucci, Cartier, Christian Dior, etc. Her expertise in taking luxury brands to elevated growth through strategic and insightful business and creative solutions have led to the successful growth and turnaround of several brands and the launch of others.
Uche Okonkwo is the author of the bestselling book, ‘Luxury Fashion Branding’. It is the first book that addresses the business of luxury from a strategic viewpoint and has been described as an “indispensable resource for anyone involved in the luxury business”. Her second book, ‘Luxury Online’, is the first and only industry reference text on the analysis of digital media, innovation and new technologies in the luxury context.