Marrying high-tech and high-touch, the Starwood Preferred Guest app for Apple Watch is designed to anticipate and respond to the in-the-moment needs of guests from mobile check in, to opening their guest room door, to providing information like the hotel address, room number, confirmation number, and directions and SPG account information with just a glance of the wrist. Starting from April 24, members of Starwood Preferred Guest, the award-winning loyalty program from Starwood Hotels & Resorts, have instant access to the #spglife thanks to the SPG App for Apple Watch.
Leveraging state-aware technology, guests receive the hotel address and directions in both the default and the local language upon arrival in their destination city. Throughout a guest’s stay, the app shares transportation options including estimated costs. Reservation details and confirmation number are front and center, ensuring a smooth check-in. After registering for SPG Keyless, the Apple Watch will automatically send guests their room number and will function as their hotel room key at any SPG Keyless enabled Starwood hotel allowing guests to bypass the front desk (where available). The app will display the hotel name, photo, and stay dates for up to four upcoming Starwood stays.
Moreover, members can access their SPG account information, receive alerts about newly posted Starpoints, and get congratulated when they graduate to elevated statuses. Currently available in English, the SPG App for Apple Watch will also soon feature Chinese, Japanese, and Spanish languages.
“We’re committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch…In today’s mobile world, people increasingly expect their technology to help them do whatever they need on the spot. Apple Watch allows us to engage with our guests and give them the information they need instantaneously in a simple yet extremely stylish way. ” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts.
