When Rolex luxury brand introduced a beautiful new update of the iconic Oyster Perpetual Cosmograph Daytona back in March, it was always expected to generate waiting lists around the world. But with the vintage watch market having exploded of late, combined with the Rolex Daytona’s immense popularity, the watch has become almost impossible to purchase.
The bezel on this newer model features Cerachrom, a proprietary material that’s corrosion-resistant and scratch-resistant, boasting a deep black color that won’t fade. Naturally, orders for the watch shifted quicker than a swipe of a black card.
The problem is that Rolex is making them in such limited amounts that even people who can afford way more than the $12,400 cost have had to join the queue. Which means that the retailers selling these coveted watches are having to be more selective when it comes to choosing buyers than perhaps ever before. In fact, the The New York Times reports that if you join the waiting list now, you’re looking at a two to five-year wait.
In essence, unless you’re super connected, rich enough to tempt a current owner, or a professional jewel thief – you can forget about it.
