Just announced from Panerai is a new Luminor 1950 watch with an engraved hunter-style case made for historic British gunmaker Purdey. Panerai has previously worked with Purdey who is also under the Richemont group, and these new models are themed on Africa’s “Big Five” animals. The “hunter-style” case, which means it has a protective metal cover over the dial that opens on a hinge, is not only thematically appropriate for a collaboration with a gunmaker, but also provides a large space for the hand-engraved animal motifs. As a co-branding exercise, the Panerai Luminor 1950 Sealand for Purdey seems like a very coherently conceived and executed product with a classical but macho appeal.
