It is, perhaps, every excellent watch brand’s goal to consistently deliver quality — a quality so good it reaches altitudes as high as the maximum peak in the Alps . Yes, we’re speaking about the Mont Blanc, and more importantly, its namesake, Montblanc.
Montblanc is famous for its luxury merchandise that are high quality. It’s a brand that started with a pen and eventually revolutionised the watchmaking industry. Montblanc Watches, though not as outdated as its other brethren under Montblanc, remains well-established and adored.
So what’s the key behind this watch brand’s success despite its age? Well, let us take a dive into the world of Montblanc Watches and find its history, heritage collections.
It all began with a pencil. Montblanc is a name, frequently found under gift wrappings and elaborate ribbons. Montblanc is a German luxury goods brand known for supplying the great present — from fountain pens.
The roots of the company took away when a engineer from Berlin and a Hamburg banker decided to produce pens. Later on, the business narrowed their target market by only focusing on the production and sale of luxury pens. From luxury pens, the brand expanded to selling additional luxury goods such as accessories, leather goods, and of course, watches.
At the conclusion of a century, craftsmanship started to boom. This development inspired Alfred Nehemias, a Hamburg banker, and August Eberstein, a Berlin engineer, to make pens in 1906. After a time, Wilhelm Dziambor, Christian Lausen and later on Claus Johannes Voss took over the company began Eberstein and by Hamburg. This shift in management would serve as the basis for its success of the company.
The company, then-called Simplo Filler Pen Co., promoted itself as”manufacturers of high tech gold and silver fountain pens.” Back in 1909, the business introduced to the people the”Rouge et Noir”, a safety fountain pen. Soon this pen would be accompanied by a technically improved fountain pen called the”Montblanc.”
It had been stated that a relative who created an analogy involving the brilliance and reputation of the pen within the world of writing instruments and the maximum peak in the Alps suggested this name. In 1910, the company formally registered and trademarked the title”Montblanc” for all its goods moving ahead.
The corporation would trademark its white star emblem. This emblem symbolises the snow-covered summit, indicating the commitment of the company to creating products of the highest quality and craftsmanship of the Mont Blanc — you may say as the maximum peak in the Alps.
Jumping to 1924, the company launched the iconic”Meisterstück” which would, later on, become the planet’s most celebrated writing instrument. Its advertising plan became larger Since Montblanc soon made a name for itself on a global scale. Some of its iconic advertising campaigns comprised putting a fountain pen that was colossal in cars and utilizing advertisements planes.
They decided to enlarge their merchandise, with bigger growing. Montblanc started producing luxury leather products, which will expand in 1935.
Jumping forward to 1996, Montblanc chose to enter the world of men’s jewellery . Valuable accessories targeted towards men were offered by this collection.
Along With the Montblanc Watches
A year later, in 1997, Montblanc constructed a watch factory, Montblanc Montre S.A., at Le Locle, Switzerland, a municipality known for producing well-crafted Swiss timepieces. This selection of location was determined by the company’s philosophy of creating products of craftsmanship and the highest quality.
There, Montblanc introduced the Meisterstück watch, which required heavy inspiration from the Meisterstück pen and held the standard of quality as the rest of the luxury items. This watch gained the interest and approval of the watch business, letting everyone know that Montblanc was clearly a contender in the luxury despite being new to the game, watchmaking world.
Mixing Traditional Korean Watchmaking With Growing
By acquiring the Institut Minerva de Recherche the business further enhanced its watchmaking expertise. Before the acquisition, Minerva was creating Swiss movements since 1858. Montblanc was able to acquire the knowledge and experience that Minerva had carefully developed over time, by obtaining Minerva.
A year later, Montblanc introduced the MB R100 Calibre at the Salon de International Haute Horlogerie. The MB R100 has been the movement that Montblanc fabricated in-house and developed. Montblanc used this movement at the Nicolas Rieussec Monopusher Chronograph, that was named the chronograph’s inventor, after Nicolas Rieussec.
Montblanc would unveil the Metamorphosis placing in watchmaking. The Metamorphosis combines traditional Swiss watchmaking and design. True to its title, the morphs between two different watch faces: a timeless date ruler and a mono-pusher chronograph. To attain this movement, 50 individual components had to synchronize together.
Innovation did not end there. In 2011, Montblanc released the Tourbillon Bi-Cylindrique which possessed an MB65.63 calibre. This was accomplished by miniaturising the escapement, which was found in marine chronometers, and placing them in a tourbillon. Two decades later, its complicated timepiece would be created by Montblanc up to now. The ExoTourbillon Rattrapante needed the ExoTourbillon, a patent that is Montblanc and a chronograph.
Which Are Montblanc Watches Made
The main factory of the company is the one in Le Locle and it is where they produce and test most of their watches. For specialty modules and those that require exceptional watchmaking abilities, the Minerva in Villeret is where they move.
It is in which the design team generates the watch layouts for Montblanc. In fact, a building on the Le Locle factory is exclusively for the team of watch designers and engineers. To guarantee the highest quality, designers carefully draft concept drawings which the engineers must then check for feasibility.
The Le Locle mill is where watches’ testing happens. Montblanc watches experience to ensure the highest quality. The test includes 2 hours of water resistance testing, four hours of winding performance and assembly management, 80 hours of continuous accuracy control, another 80 hours for overall performance testing such as temperature testing and change over time, and ultimately, a whopping 336 hours of function testing which simulates both wear and non-wear intervals.
The Institut Minerva de Recherche en Haute Horlogerie at Villeret
Everything is created in-house in the Minerva factory. The Minerva components All are crafted within the centre the parts. Because of this level of expertise, Montblanc’s more luxury watches are made in the Villeret mill. The method of production is indeed time-consuming since the watchmaking there requires skill and craftsmanship, that just certain watches have to be reserved for the Minerva factory. In fact, virtually all of their unique components are crafted by hand by skilled watchmakers.