May 18, 2024

Rolex is still King in Italy 5Posted by Robert-Jan Broer on

I am back from my trip to Italy. Maybe I will post some pictures later on. Besides Rome, Perugia, Siena, the Trasimeno lake I visitted Florence. And ofcourse, the Panerai boutique. The salesperson gave a tour in the small Panerai Museum they have some floors up and it was marvelous. Didn’t take pictures of it though, as I have seen loads of these on other websites (

I wonder what is up with the Italians when it comes to watches. I just saw 1 Panerai in the wilde, in Rome. Just 1. Couldn’t make up what it was because I saw in in a flash on someone’s wrist. It was just Rolex all over. I wonder how many of them were real, because even the guy serving ice cream on the campsite wore a Daytona :-) Anyway, it seems that Rolex is still King in Italy. Also in Rome, I haven’t see one shop where they sold Panerai. I didn’t look for them in particulary, and only took a long time to check out all the watches at Hausmann at the Via del Corso in Rome, but I expected to see a lot more Panerai in Italy. As I expected to see more Alfa Romeo, Fiat and Lancia cars. Well, I have seen quite a few of them, but as they choose Rolex for watches, Italy seems to choose for Germany when it comes to cars. Audi/BMW and Benz on the autostrada.

How come? Status over passion?

I wonder..