H. Moser Cie raises its profile by keeping its designs understated
With an H. Moser & Cie watch, what you see is not necessarily what you get. And that’s a good thing. Take, for instance, the Swiss brand’s award-winning Endeavour Perpetual Calendar. Unlike many other perpetual calendars, its dial isn’t covered with day, date and month subdials. Instead, the only indication that it is a perpetual calendar watch – aside from a big date window – is a little arrow pointing to the hour indexes, which double as month indicators.
Smiling wryly, the company’s CEO, Edouard Meylan, notes: “Some people say, ‘It’s a bit expensive for a big date’. They don’t know that it’s actually a perpetual calendar – and a well-priced one.” While it may elude the casual watch buyer, this ingeniously elegant engineering is a major reason why this small, independent manufacture has earned the respect of its industry peers, not to mention the deep loyalty of its fans.
Indeed, the potential reactions of the brand’s “passionate” enthusiasts were foremost on Meylan’s mind when he and his team presented the new Venturer collection at major Swiss watch fair Baselworld last year. It was, after all, the first collection he would be presenting after being appointed CEO in 2013, shortly after MELB Holding acquired the financially troubled brand. Along with Hautlence, H. Moser & Cie is currently run by MELB Holding, a company founded by Georges-Henri Meylan – Edouard’s father, and former Audemars Piguet CEO.
Featuring “sixties, neo-vintage” influences, the Venturer watches feature details like a curved sapphire glass and a curved dial with graduated colour – charmingly distinctive updates on the brand’s simple and sophisticated designs.
Read the full story at The Peak.