March 28, 2023
Range Rover Velar

The diameter is, obviously, not the only metric we pay attention to. We greatly favor thin watches randomly, to the point that we often find ourselves with manual end movements over automatics. Obviously, there is no way we’d skip using the El Primero, so that was not a feasible option, yet it is a testament to the technology of a movement from 1969 that the Zenith Watches Worth It only had to be 13.75mm thick. That is hardly an ultra-thin, but at an era when even average three hand watches are frequently 14mm or more, it remains impressive.The El Primero movement is, undoubtedly, the biggest change to this A273 source material. The A273, wonderful as it had been, was powered by a more common, from a technical perspective, manually wound movement. Even the El Primero, conversely, isn’t just a good motion, but it is a genuine legend. It’s easily among the two best known chronograph movements in the world, the other being the highly admired, although less prestigious, 7750. There are many reasons that the El Primero has stood the test of time at which so few different moves have. The first is the characteristic by which it derives its title, specifically that it’s the very first automated chronograph.The second, more striking characteristic, however, is its unusually high frequency. It surpasses 10 times per second, or 36,000 BPH, 25% faster than an ordinary modern watch, but an astounding 100% faster than many watches in the time it was released. It quickly developed a strong reputation for accuracy and precision. Because it is one of very few chronographs that beats 10 times per minute, it can also measure events in 0.1 second increments, supposing that your reaction time is up to this challenge.

Zenith and Land Rover have used the Geneva International Motor Show to launch the Chronomaster El Primero Range Rover Velar Special Edition.

The watch is being seen for the first time at the launch of Land Rover’s luxury Velar version of its Range Rover.

Range Rover Velar

The timepiece has a brushed grey dial with copper-toned details, and a black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments.


Jean-Claude Biver, Zenith CEO & President of the LVMH Watch Division, used the opportunity of the launch to make a mission statement for Zenith, which he took over control of at the end of 2017. “Zenith is the ultimate reference for chronometry (precision timekeeping), having won 2,333 chronometer prizes. The authentic Manufacture is a major player in the Swiss watch industry. Zenith stands for Art, Tradition, Culture and above all, produces real and authentic “museum quality” models at nonetheless affordable prices. It is essential that we preserve these qualities, as they all belong to the more than 150-year DNA of Zenith. We are here not just to run a company, but also to serve its brand history and DNA – just as Range Rover is doing. The main task and challenge we have in common is a determination to protect our tradition, but at the same time to find the right and harmonious way of connecting our tradition to the future, while showing extreme respect for our iconic products.”

The Chronomaster El Primero Range Rover Velar Special Edition is housed in a 42mm aluminium case housing an El Primero 400B, automatic movement with a 50 hour power reserve.