Montblanc recently celebrated the global launch of its new Bohème Collection, late last August, at the Children’s Art Theatre in Shanghai. VIP guests attending the event included Chris Hemsworth, Elsa Pataky, Ana Beatriz Barros, Chiara Ferragni, Dennis Nieh, Liu Tao, Dong Xuan and award-winning actress and Montblanc Brand Ambassador Gwai Lun Mei. The celebrities joined Montblanc International CEO, Jérôme Lambert, and other esteemed guests for a spectacular show featuring the new Bohème timepieces.
On arrival, guests stepped into a world of feminine elegance, inspired by the contemporary Bohemian spirit of the collection and exemplified in the new Bohème ladies timepieces that attain their unique character through refined attention to detail marked by beauty and distinction that enrich the codes of fine watchmaking. A window into the world of the finest craftsmanship, Montblanc artisans demonstrated to the guests the intricate work required to create a Bohème timepiece, showcasing meticulous craftsmanship and know-how perfected by Montblanc.
During the much-anticipated “Lady Bohème Parade” show, the Bohemian world of this sophisticated, discerning and contemporary lady was brought to life in a display of supreme elegance and femininity. Models represented the different facets of the alluring Bohème lady, introducing the pieces from the new Bohème collection, each one embodying ultra-femininity, distinction and sophistication.
Ana Beatriz Barros
Liu Tao
Kim Hee Ae
Gwai Lun-Mei
Chiara Ferragni
Dong Xuan with Jerome Lambert
Montblanc
